Master’s in Marketing

Brand Communications in the Digital Era (9 credits)

In today’s evolving digital landscape, it is essential for marketers to have a strong understanding of the ways consumers connect with companies. Throughout the Brand Communications specialization, you’ll learn how to combine brand-building strategies with traditional and digital marketing tools. You’ll study topics in brand identity, integrated marketing communications, data analytics, SEO, social media marketing, and more. This specialization will prepare you for a career in a variety of marketing management roles, from advertising and promotions to public relations and brand management. 

To complete this specialization, you’ll take the following courses:

Marketing Intelligence & Strategy in the 21st Century (9 credits)

Great marketing is both a science and an art, and companies are in need of marketing professionals who are passionate about thinking outside the box to solve business challenges. The Marketing Intelligence and Strategy degree specialization is designed for students who are interested in leading marketing intelligence teams and developing innovative strategies that make a lasting impact. Your courses will dive into topics in big data customer relationship management, marketing research, branding integration, consumer psychology, IT applications, and more. You’ll discover how to balance strategy and intelligence to develop successful marketing plans based on consumer data and market insights. 

Students who select this specialization must complete the following courses:

Marketing & Global Sustainability (9 credits)

Now more than ever, companies around the globe need to focus on developing smart, sustainable brands that can lead the way into the future. The Marketing and Global Sustainability specialization focuses on the role of sustainable marketing in for-profit and nonprofit companies from a global perspective. Throughout your courses, you’ll gain valuable insight into corporate social responsibility, sustainable business practices, life-cycle analysis, corporate sustainability reporting, global climate change, and sustainability as a competitive advantage. Your global sustainability specialization will prepare you for sustainable marketing management roles that allow you to make a positive impact on the world through your work. 

As a Marketing & Global Sustainability student, you’ll complete the following required course:

General Marketing Track (9 credits)

Well-rounded and experienced marketing professionals are in high demand, and our marketing program is designed to give you the expertise you need to stand out in a competitive job market. If your career goals aren’t aligned with one of our three specializations, you’ll have the opportunity to customize your marketing degree program to match your unique interests by choosing any three graduate-level marketing electives.

 Your general marketing program gives you the ability to choose your own electives in areas such as marketing communication strategy, digital media, marketing analytics, global sustainability, market research, marketing strategy, data analytics, digital marketing, and more. You’ll develop a deep understanding of the digital marketing tools and strategies you need to confidently move into leadership roles within a marketing team.