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100% Online Master of Science in Marketing

CU Denver’s online Master of Science in Marketing from the CU Denver Business School builds your expertise in marketing management, communication, and analytical decision-making and prepares you to thrive as a leader within a marketing team.

Program at a Glance

Your AACSB-accredited graduate degree in marketing will prepare you for a career in areas such as advertising, branding, digital marketing, marketing communications, product marketing, public relations, market research, and more. At the University of Colorado Denver, we provide opportunities to network with top marketing executives and collaborate with competitive brands at the forefront of the marketing industry, including Twilio, Adobe, Under Armour, Ibotta, and Google. No matter what career path you’re interested in, experienced marketing professionals are in high demand across a variety of industries.

  • Degree Level
    Master's
  • School & College
    Business School
  • Total Credit Hours
    30
  • Class Type
    100% Online
  • Time Commitment
    Full-Time or Part-Time
  • Start Term(s)
    Fall, Spring, Summer
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Develop a Strategic Marketing Mindset

When you become an online Master’s in Marketing student, you’ll have the opportunity to choose one of our career-focused specializations and connect marketing management skills with digital marketing trends and techniques in brand communication, marketing strategy, digital analytics, global sustainability, and consumer behavior. Through collaborative projects and practical learning opportunities, you’ll learn how to manage modern, holistic marketing initiatives and create innovative solutions to complex marketing challenges.

Our Master’s in Marketing online program was created for actively working professionals who are looking to take the next step in establishing a marketing career. Whether you’re currently a marketing professional or you’re looking to transition into a marketing role, this degree will give you the broad foundation and specialized skills you need to stay competitive in the ever-changing landscape of marketing.

CU Denver masters student and working professional

Specializations

Specialized tracks include:

  • Brand Communication in the Digital Era
  • Marketing Intelligence and Strategy in the 21st Century
  • Marketing and Global Sustainability
  • General Track

Our online Master’s in Marketing degree is highly specialized, meaning that everything from core courses to electives will focus on honing your expertise as a marketing professional.

You’ll gain a deep understanding of advanced marketing strategies and management tools, and you can tailor your degree even further through our marketing specializations in brand communication, marketing intelligence, and global sustainability.

Support Throughout Your Journey
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In-Depth Learning Experience
Master marketing concepts and create scalable solutions.
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Expert Faculty Guidance
Learn from industry-experienced professors and business leaders.
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Flexible Learning
Complete the program on your own schedule, 100% online.
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Prepare For Your Career
Individuals that complete this program serve in multiple roles such as Chief Marketing Officer, Digital Marketing Manager, Public Relations Director, Marketing Data Analyst, Social Media Manager and more.
CU Denver graduate student and working professional

Shaping the Future of Marketing Expertise

Whether you’re making a career shift from another field or you’re a seasoned marketing professional looking to establish your career, our master’s in marketing degree will increase your marketing knowledge and help you enhance your future career prospects. You’ll not only learn the in-demand digital marketing tools and techniques that companies are looking for – you’ll also gain practical experience applying those skills through hands-on projects and internship opportunities. Embark on your Marketing journey with a concentration in brand communications, marketing intelligence or global sustainability.

Hear from Our Students & Alumni

  • CU Denver's MS in Marketing and Global Sustainability fit my career goals perfectly with its relevant, fast-paced program. I felt CU Denver was the perfect fit. I'm beginning my ninth class and will complete the program in just two years.

    Cynthia Byrnes
    MS Marketing ‘23

  • I was drawn to CU Denver for its flexible programs and faculty expertise. The online format and responsive professors have been so helpful. The accessibility of MS Marketing course materials, peer interaction, and online teaching methods have exceeded my expectations.

    Braelyn Henderson
    MS Marketing ‘26
Cynthia Byrnes
Braelyn Henderson
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Your Future Begins Online at CU Denver

CU Denver’s online degree programs offer students the flexibility to pursue education from anywhere, at any time, while still receiving a top-tier education. Whether it is advancing current skills, changing careers, or pursuing a passion, CU Denver's online degree programs can help students achieve their goals.

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